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The Importance of Visual Content

The Importance of Visual Content

 

These days, people avoid reading long articles. They tend to read only highlighted parts, and check the visual content to get an idea. Use more visuals in your articles to make them digestible and skimmable for readers.

 

Whether you promote your product through social media, or through your blog, include visuals in your strategy. This tactic will make your content more

 

  • Engaging 
  • Attractive 
  • Relatable 
  • Memorable 
  • and understandable for your readers.  

 

 

 

 

Visual posts grab readers’ attention, and encourage them to take action. They communicate more information - the data in a small text is more difficult to digest than in a 1-minute video.

 

There’s a concept called visual blogging which is a type of content blogging that connects with readers using visual content like images, videos, GIFs, infographics, and mini-infographics. These visuals can be extremely entertaining when being used in the right context. They help break up the text and highlight the important points so that readers can scan the article, and understand what it’s about.

 

Unknown User

12.08.2019

Uncategorised

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CAMINO

FAIR TRADE | ORGANIC | ÉQUITABLE | BIOLOGIQUE 

 

Camino is a Canadian brand of fair trade and organic food products, owned by La Siembra Co-operative, based in the Ottawa-Gatineau region.

 

Established in 1999, La Siembra
Co-operative became the first registered importers of Fairtrade Certified cocoa and sugar in North America and today works with 25 producer co-ops, supporting more than 47,500 family farmers in 14 countries.

 

Since their modest beginnings, they have recognized the critical role that the co-operative plays within the fair trade model in assisting individuals, their families and their communities to improve their standard of living. They choose to identify with their producer partners by adopting the same model that they follow in their own co-operatives – one of democracy, participation and transparency.

 

 

 

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